Audience 1 -- The Sensitive Reader
The audience for The San Rafael Times is an intriguing group of peoples, as they are both rural and educated. The families are traditional as the majority of them stay in the area after going a way for six years or so (college and world tour); often return with spouses from diverse cultures. Families are religious of the Protestant variety, attend church, devote from six to twelve hours per week in service and volunteer work, and develop a habit of critical reflection on their experiences, enabling them to learn more throughout life. Many are curious and motivated to learn and tend to work in environments that strengthen their ethic of social and civic responsibility. Many feel more committed to addressing the underlying problems behind social issues and understand problems in a more complex way and imagine alternative solutions; they demonstrate more sensitivity to how decisions are made and how institution decisions affect people's lives, and show a healthy respect of other cultures and value cultural differences; they teach their children how to work more collaboratively with other people on real problems and they realize that their lives can make a difference. What you do is more important than what you own. Performing Arts is valued, along with all other types of cultural events. They divorce rate is low, but live-in relationships are not frowned upon. No homeless people reside in San Rafael, as residents, have turned their garages into homes for the people, as they mentor the less fortunate back onto their feet. They know quite a bit about the topic and thus are sympathetice, yet they don't any reason to get "fired up" about such a topic
Audience 2 -- Math and Computers
The intended audience has a strong background in mathematics and computer science. Readers are also expected to have some knowledge or interest in signal processing or computer graphics. They can comprehend at the level of difficulty aimed at an undergraduate engineering level rather than at master's student or professional level. Since wavelets are a new method in image processing, some readers may be accustomed to using Fourier transforms instead of the newer wavelet transforms. To enhance understanding and enlarge the potential audience, the report focuses on the logic behind processes rather than the specific mathematical details, which require a graduate level mathematics background. Overall, the report is meant to be an introduction to one application of wavelets for readers who have a strong technical background but little or no knowledge of wavelet transforms or their uses.
Audience 3 -- Scientific researchers
Scientific researchers (experts) are familiar with scientific and technical concepts and have advanced degrees in their field. Included in this category are engineers, professors, and industrial scientists, as well as many other science professionals. Their reason for reading is usually not personal, but rather a result of their desire to learn how and why things work. They earn in the upper middle-class range and are very family oriented, as well as traditional. The wife stays home and take of his castle in my may cases.
Suggestions for Writing for Scientific Researchers or Experts
* Include theoretical calculations and the results of
research.
* Report data and conclusions.
* Use tables and graphs to help illustrate data.
* Define only special and non-standard terms.
* Include review of previous research when necessary.
Note: Keep in mind that even though all scientists and engineers are experts, they may not be a subject matter expert in your area of expertise.
Audience 4 -- The Business person
Some of those who may be considered business professionals and executives are administrators, legislators, managers, supervisors, farmers, and high school principals. Many business professionals have a college degree, but limited scientific and technical experience. They are concerned about scientific and technological developments simply because of the effect on their company, community, or small business. Business professionals must make important decisions about finances and personnel based on the scientific and technical information the receive. The companies' bottom line (profits) is often behind what action they decide to undertake. Even decisions about employees and clients or users must be considered in terms of the employers' bottom lines.
Suggestions for Writing for Business Professionals
* Focus on application rather than theory.
* Report how the data affects the economy and community.
* Report costs, alternatives, size of the project, and the amount of time until
completion.
* Define all scientific/technical terminology.
* Give scientific/technical background information.
* Include visuals such as charts, bar graphs, and pictures.
Audience 5 -- Media
Media specialists include those working for the media, such as news reporters and editors. Often with little or no scientific and technical experience, media specialists seek information that the general public will value and understand. They want newsworthy information about subjects such as scientific discoveries, medical breakthroughs, and new products.
Suggestions for Writing for Media Specialists
* Use easily understood language.
* Define all scientific/technical terminology.
* Provide plenty of scientific/technical background information.
* Explain the importance of the information and its effect on the public.
* Give the source of the information.
* Provide pictures/interviews to support the data.
Audience 6 -- The Educators
Educators include all teachers from kindergarten to college, or simply anyone seeking to convey knowledge to students. Educators can be considered general readers in that they may have little or no scientific and technical experience. They are usually searching for interesting discoveries, data, or experiments to share with students in a classroom setting.
Suggestions for Writing for Educators
* Use easily understood language.
* Define all scientific/technical terminology and use that terminology only when
necessary.
* Provide scientific/technical background information.
* Explain why the discovery or experiment is important for students.
* Use plenty of appropriate visuals.
* If possible, provide a lesson plan with instructions for an assignment.