 |
| Exterior:
 |
| Looking at the cover, what can you tell about the ezine? Is it user friendly? Is there a
lot of information and things to look at?
|
|
| What kind of attitude is expressed? Political? Family-oriented? Swinging Singles?
Conservative?
|
|
| What relationships are shown? Are people pictured? Is there a cartoonish flavor?
|
|
| How does the cover capture the attention?
|
|
| Does the cover give a preview of the interior?
|
|
| What is the most interesting thing about the exterior?
|
|
|
| Interior:
|
| Who produces the ezine?
|
|
| What products are advertised? Who would use such products?
|
|
| How are the people in the advertisements depicted?
|
|
| What are they doing?
|
|
| Can you see yourself being in one of the ads?
|
|
| Why or why not?
|
|
| What reader interests' (cooking, sailing, health, politics, etc.) would the features
appeal to?
|
|
| Would you be interested in such features?
|
|
| What interests do the articles or stories appeal to?
|
|
| What words or phrases describe the people, features and advertisements found in this
magazine?
|
|
Summation:
If you have answered the questions above, you should know who the audience of the
newspaper/journal is. Try to articulate your knowledge by knowing the answers to these
questions:
1. What interests the audience has;
2. who and what do they admire;
3. what is their financial status;
4. what their education level is;
5. what is their family orientation;
6. who will they vote for.
|